industry news and events


HP launches the first HP printing technology for rigid materials


Breakthrough HP White Latex Inkinnovation delivers glossiest whites along with most vibrant colors in rigid printing.

HP Inc. announced at ISA Sign Expo the HP Latex R Series, HP's first latex technology capable of printing on flexible and rigid materials with HP Latex Ink. The HP Latex R Series brings the most vibrant colors into the rigid printing world, and pioneers white ink capabilities with the introduction of HP Latex White Ink.

Equipped with a single, six-color ink set, the HP Latex R Series technology delivers unprecedented quality at speed, and is thefirst, true hybrid latex technology that merges HP's renowned flexible printing capabilities into rigid printing.

The HP Latex R series brings unparalleled quality toa wide range of rigid materials, such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others. Unlike UV printing technology, which creates a thick layer of ink that completely covers the material and requires time to dry, HP's water-based Latex Inks preserve the look and feel of the media, and delivers odorless prints thatare both safe for the environment and the printer operator.

"The HP Latex R Series is remarkable for setting up new industry standards in quality and enabling Print Service Providers to produce stunning rigid and flexible prints," said Santi Morera, Global Head and General Manager, Graphic Solutions Business, HP Inc. "Our customers can expandt heir offering into new, high-value applications while also opening freshcreative ideas and concepts for sign and display that provide their users greater value.

Tackling one of the industry's most pervasive limitations in printing, HP's White Latex Ink has an innovative system that recirculates the white ink - both within the ink delivery system and at the printhead - to avoid settling. It also has a unique storage system with automatic agitation for when the ink is not being used to minimize waste. Forthe first time, HP's innovative White Latex Ink delivers glossy, high-quality "true white" that doesn't yellow over time like traditional UV-based white ink does.

"White ink has been a consistent problem for the industry. Traditionally it uses bigger and heavier pigment particles that frequently clog printheads, or the opaque mixture becomes separated and settles to the bottom of the ink reservoir. Until now, physically shaking the reservoirs often has been the necessary solution," said Thom Brown, Chief Inkologist at HP. "Through HP's investment in innovation around chemistry and engineering, the white ink solution with the HP Latex R Series is an industry breakthrough.

 The HP Latex R Series will be available during Q3 of 2018, with a full industry debut occurring in May at FESPA in Berlin, Germany.